AI intelligence

AI is already deciding
who to recommend.

Most brands have no idea if they are in or out.
Better. tells you honestly where you stand, and what it will take to change it.

Delivered within 48 hours · Human analyst reviews every result

Your data is used only to deliver your snapshot. Never shared, never sold.

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Snapshots already run across e-commerce, financial services and fitness.

Snapshot output

AI is already answering.
Here's what it says.

A Better. snapshot is a live visibility readout: enough dashboard to feel current, enough analyst direction to tell you what actually matters.

better-mktg.com/snapshot/your-brand
Live snapshot
Snapshot Example output
The Better. Score
45/100
Emerging visibility

25% share · roughly half the visibility of the category leader

Revenue opportunity +$15K–$45K

incremental / month

Based on a 2–5% increase in AI recommendation share
AI recommendation share
Your brand
25%
Category leader
47%

Remaining 28% distributed across smaller operators with inconsistent presence.

Unprompted visibility
77%vs83%

How often the brand appears without being named in the prompt.

Average rank
#2.5vs#1.6

Where the brand appears when AI includes it in the recommendation set.

Analyst read

Your brand is visible when customers already know your name. The commercial gap is unbranded discovery, where AI is building the shortlist before your brand enters the conversation.

1
Priority action

Build one category-level content asset for the discovery prompts AI is already answering without you.

Revenue range estimated from local demand × conversion × average monthly value. Results are directional and reflect AI outputs at time of analysis.

Brand strategy was built for humans.
The entity making the first recommendation
in your category is not one.
Better.
tells you where you stand
in the channel now making the first call.

The Better. Score

Find your score band.

Score bands show how AI visibility translates commercially. They help you understand whether your brand is invisible, emerging, competitive or becoming the default recommendation.

0–20
Invisible
21–40
Limited
41–60
Emerging
61–80
Competitive
81–100
Dominant
41–60
Emerging Visibility
Appears in AI responses but lacks consistent coverage. Not yet a reliable recommendation in discovery. The gap to the category leader is commercially significant.
Get my free snapshot →
What the score reflects

What moves your score, and why it matters.

Every snapshot includes a human analyst read, the single most important finding. These signals combine into one score, so you don’t have to interpret them individually.

Are you appearing?

How often your brand shows up in AI-generated answers. This is the baseline for being considered at all.

Unprompted visibility

How often AI recommends your brand without being asked. The clearest signal of real preference.

Coverage across customer questions

How consistently you appear across the questions customers actually ask, from discovery through to decision.

Revenue opportunity

The gap has a dollar value.
Better.
calculates it.

Estimated incremental monthly opportunity from closing the gap
+$15K–$45K
per month · example data

For every percentage point of AI share your competitor holds, you’re losing demand before your brand even enters the conversation. That’s thousands in revenue, every month.

Better. translates AI visibility gaps into directional monthly revenue, connected to your share, your competitor’s share and category demand.

Your AI share25%
Category leader68%
Gap to leader43%

Revenue ranges are indicative, not forecasts. For categories where revenue per client is variable or undisclosed, a discovery opportunity framing is used instead. Tailored modelling is available in Better. Strategy.

Track · $99/month

Know if it’s moving,
month to month.

Most brands keep spending without knowing whether AI visibility is improving. Track follows your score, share, rank and revenue month to month, then gives you three actions to move it.

Month 1 Baseline established
Score: 38
Baseline set
“Invisible in unbranded discovery. The leader has 14x your citation volume.”
1
Build third-party editorial coverage
Target the sources your category leader is already cited by.
2
Lift category discovery pages
Answer the prompts where buyers start without a brand in mind.
3
Fix citation gaps
Close the missing proof points that keep you out of recommendations.
Month 3 Movement detected
Score: 51 ↑
+$6K–$18K incremental / month
“Editorial coverage is showing in Gemini. ChatGPT usually runs 6–8 weeks behind.”
1
Target comparison prompts
Show up where buyers are actively choosing between options.
2
Refresh authority sources
Strengthen the citations now appearing in Gemini results.
3
Watch competitor recovery
Track the prompts where they dropped and may rebound.
Month 6 Projected movement
Score: 67 ↑
Projected: +$15K–$45K incremental / month
“Second-recommended in category. One prompt cluster is left to own.”
1
Own remaining discovery prompts
Move into the last cluster where competitors still lead.
2
Defend new positions
Keep citation sources current as models update.
3
Plan next category move
Use the gains to expand into adjacent questions.
One thing to know before you start Track. Track uses a broader dataset than Snapshot, including more models, more prompts and additional scored metrics. Progress is measured month to month within Track, not against your Snapshot score.
Product ladder

Snapshot. Track. Strategy.

Start with the free snapshot, track movement monthly, then build the 90 day system to improve your AI recommendation share.

Snapshot.
Free

Get a clear view of how your brand shows up in AI recommendations. Includes your score, visibility gap and one action.

  • One score. One insight. One action.
  • Competitor benchmark
  • Revenue opportunity range
  • Delivered within 48 hours
Get my free snapshot →
Track.
$99/mo

Track your score, share, rank and revenue month to month across a broader dataset. A human analyst explains what changed and why.

  • Score, share, rank and revenue. Moving or not.
  • Monthly trend across 6 models
  • Three priority actions per month
  • Competitor movement alerts
Unlock Track →
Strategy.
$2,500
One-off

A 90 day plan to increase your AI recommendation share. Covers what to build, what to publish and where to earn authority.

  • Includes your first 3 months of Track so your score keeps moving.
  • Competitor citation sources
  • Prioritised content plan
  • 90 day execution roadmap
Build my 90 day plan →
Free diagnostic

You’ve seen it.
Now run it on
your brand.

Submit your website. Better. scores your AI visibility against your competitors and sends the results within 48 hours. A human analyst reviews every result. No pitch. No commitment.

Delivered within 48 hours. Results reflect AI model outputs at time of analysis. Revenue ranges are indicative.

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