/* ═══════════════════════════════════════════════════════════════════
   BETTER. — SITE STYLESHEET
   Shared across index.html, about.html, privacy.html, terms.html
   Tokens and core components carried forward from the live production
   stylesheet (better-mktg.com) to preserve the working visual system.
═══════════════════════════════════════════════════════════════════ */

/* ─── TOKENS ────────────────────────────────────────────────────── */
:root {
  --bg:    #111113;
  --bg2:   #17171a;
  --bg3:   #1e1e22;
  --bg4:   #26262b;
  --bg5:   #333339;

  --t0: #ffffff;
  --t1: #d8d2c8;
  --t2: #9b9489;
  --t3: #948d80;

  --or:      #ff5a1f;
  --or1:     #ff6a2f;
  --or-dim:  rgba(255,90,31,.12);
  --or-edge: rgba(255,90,31,.35);

  --gn:      #2ab870;
  --gn-dim:  rgba(42,184,112,.10);
  --gn-edge: rgba(42,184,112,.28);

  --e0: rgba(255,255,255,.07);
  --e1: rgba(255,255,255,.12);
  --e2: rgba(255,255,255,.20);

  --r:  3px;
  --r2: 6px;
  --r3: 10px;

  --max: 1160px;
  --gutter: 20px;

  --header-height: 52px;
  --announce-height: 40px;
}

/* ─── RESET ─────────────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; overflow-x: hidden; }
body {
  font-family: 'Sora', system-ui, sans-serif;
  font-weight: 300;
  font-size: 16px;
  line-height: 1.65;
  background: var(--bg);
  color: var(--t0);
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
ul { list-style: none; }
button, input { font-family: inherit; border: 0; outline: 0; cursor: pointer; }
img { max-width: 100%; display: block; }
:focus-visible { outline: 2px solid var(--or); outline-offset: 2px; border-radius: 2px; }

.w {
  width: min(var(--max), calc(100% - var(--gutter) * 2));
  margin: 0 auto;
}

/* ─── ANIMATIONS ────────────────────────────────────────────────── */
@keyframes fadeUp    { from { opacity: 0; transform: translateY(16px); } to { opacity: 1; transform: none; } }
@keyframes fadeIn    { from { opacity: 0; } to { opacity: 1; } }
@keyframes glowPulse { 0%, 100% { opacity: .5; } 50% { opacity: 1; } }
.anim-1 { animation: fadeUp .6s cubic-bezier(.22,1,.36,1) both; }
.anim-2 { animation: fadeUp .6s cubic-bezier(.22,1,.36,1) .08s both; }
.anim-3 { animation: fadeUp .6s cubic-bezier(.22,1,.36,1) .16s both; }
.anim-4 { animation: fadeUp .6s cubic-bezier(.22,1,.36,1) .24s both; }
.anim-5 { animation: fadeUp .6s cubic-bezier(.22,1,.36,1) .32s both; }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; }
}
/* Scroll reveal — progressive enhancement only. Elements are fully visible by
   default; the hidden starting state is applied only once JS confirms it is
   running and IntersectionObserver is available, so a JS failure never hides
   content. */
html.js-reveal-ready .reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity .7s cubic-bezier(.22,1,.36,1), transform .7s cubic-bezier(.22,1,.36,1);
}
html.js-reveal-ready .reveal.is-visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html.js-reveal-ready .reveal { opacity: 1; transform: none; transition: none; }
}
@media (hover: none) {
  .nav-cta:hover { background: var(--or); }
}

/* ─── ANNOUNCEMENT BAR ──────────────────────────────────────────── */
.announce {
  display: block;
  background: var(--or);
  color: #17100a;
  min-height: var(--announce-height);
}
.announce-i {
  min-height: var(--announce-height);
  display: flex; align-items: center; justify-content: center;
  text-align: center;
  padding: 8px var(--gutter);
}
.announce-text {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 11.5px; font-weight: 600;
  letter-spacing: .05em; text-transform: uppercase;
  line-height: 1.4;
}
.announce-text .announce-full { display: none; }
.announce-text .announce-short { display: inline; }
@media (min-width: 640px) {
  .announce-text .announce-full { display: inline; }
  .announce-text .announce-short { display: none; }
  .announce-text { font-size: 12.5px; }
}
.announce:hover .announce-text { text-decoration: underline; text-underline-offset: 3px; }

/* ─── NAV ───────────────────────────────────────────────────────── */
.nav {
  position: sticky; top: 0; z-index: 200;
  background: rgba(17,17,19,.92);
  border-bottom: 1px solid var(--e0);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
}
.nav-i { height: var(--header-height); display: flex; align-items: center; justify-content: space-between; }

/* ─── ANCHOR SCROLL OFFSET ──────────────────────────────────────── */
main [id] { scroll-margin-top: calc(var(--header-height) + 12px); }
.logo {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 21px; font-weight: 600;
  letter-spacing: -.02em; color: var(--t0);
  flex-shrink: 0;
}
.logo-dot { color: var(--or); }
.nav-r { display: flex; align-items: center; gap: 4px; }
.nav-link { display: none; }
@media (min-width: 640px) {
  .nav-link { display: inline-flex; }
}
.nav-link {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 11px; font-weight: 500;
  letter-spacing: .05em; text-transform: uppercase;
  color: var(--t2); padding: 0 12px;
  min-height: 44px; align-items: center;
  transition: color .12s;
}
.nav-link:hover { color: var(--t0); }
.nav-link.active { color: var(--t0); font-weight: 600; }
.nav-cta {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 11px; font-weight: 600;
  letter-spacing: .05em; text-transform: uppercase;
  background: var(--or); color: #fff;
  padding: 0 16px; min-height: 44px; display: inline-flex; align-items: center;
  border-radius: var(--r);
  transition: background .14s;
  white-space: nowrap;
  border: none;
}
.nav-cta:hover { background: var(--or1); }

/* ─── TYPOGRAPHY ────────────────────────────────────────────────── */
h1 {
  font-family: 'Sora', system-ui, sans-serif;
  font-weight: 600;
  font-size: clamp(32px, 5.5vw, 56px);
  line-height: 1.12;
  letter-spacing: -.03em;
  color: var(--t0);
  margin-bottom: 20px;
  max-width: 100%;
}
h2 {
  font-family: 'Sora', system-ui, sans-serif;
  font-weight: 600;
  font-size: clamp(24px, 3.6vw, 38px);
  line-height: 1.18;
  letter-spacing: -.02em;
  color: var(--t0);
  margin: 0;
}
h3 { font-size: 16px; font-weight: 600; letter-spacing: -.01em; color: var(--t0); margin: 0; }
p { color: var(--t1); font-weight: 300; }

.sec-ey {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .12em; text-transform: uppercase;
  color: var(--or);
  margin-bottom: 12px; display: block;
}
.sec-body { font-size: 16px; color: var(--t1); line-height: 1.75; font-weight: 300; }
.sec-body + .sec-body { margin-top: 12px; }
section.blk { padding: 64px 0; }
.sr-only {
  position: absolute; width: 1px; height: 1px;
  padding: 0; margin: -1px; overflow: hidden;
  clip: rect(0,0,0,0); white-space: nowrap; border: 0;
}
.skip-link {
  position: absolute; left: -9999px; top: 0; z-index: 999;
  background: var(--or); color: #fff; padding: 10px 16px; border-radius: var(--r); font-weight: 600;
}
.skip-link:focus { left: 12px; top: 12px; }

/* ─── HERO ──────────────────────────────────────────────────────── */
.hero { padding: 56px 0 28px; }
.hero-center { display: flex; flex-direction: column; align-items: center; text-align: center; }
.hero-center > * { max-width: 100%; min-width: 0; }
.hero-ey {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .14em; text-transform: uppercase;
  color: var(--or); margin-bottom: 18px; display: block;
}
.hero-sub {
  font-size: clamp(17px, 3.5vw, 20px);
  color: var(--t1); line-height: 1.55;
  font-weight: 300; letter-spacing: -.01em;
  max-width: 620px;
  margin: 0 auto 28px;
}
/* ─── TRUST STRIP ───────────────────────────────────────────────── */
.trust-strip { border-top: 1px solid var(--e0); padding: 12px 0; }
.trust-strip-inner { text-align: center; }
.trust-strip-ey {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 9.5px; font-weight: 600;
  letter-spacing: .1em; text-transform: uppercase;
  color: var(--t3); margin-bottom: 6px;
}
.trust-strip-cats {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 13px; font-weight: 500;
  color: var(--t1); letter-spacing: .01em;
}

/* ─── FORM ──────────────────────────────────────────────────────── */
.hero-form-wrap { width: min(480px, 100%); margin: 0 auto; }
.hero-form-card {
  background: var(--bg2);
  border: 1px solid var(--e1);
  border-radius: var(--r2);
  padding: 22px;
  text-align: left;
}
.hero-form-label {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 10px; font-weight: 600;
  letter-spacing: .1em; text-transform: uppercase;
  color: var(--t2); margin-bottom: 14px; display: block;
}
.hero-fields { display: flex; flex-direction: column; gap: 10px; }
.fi input {
  width: 100%;
  background: var(--bg3); border: 1px solid var(--e1);
  border-radius: var(--r); color: var(--t0);
  padding: 14px 16px; font-size: 15px;
  transition: border-color .15s, background .15s;
}
.fi input::placeholder { color: var(--t3); }
.fi input:focus { border-color: var(--or); background: var(--bg4); outline: none; }
.form-btn {
  width: 100%;
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 12px; font-weight: 600;
  letter-spacing: .06em; text-transform: uppercase;
  background: var(--or); color: #fff;
  padding: 15px 20px; border-radius: var(--r);
  transition: background .14s;
  margin-top: 4px;
}
.form-btn:hover { background: var(--or1); }
.form-btn:disabled { opacity: .7; cursor: default; }
.form-note, .form-privacy {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 10px; color: var(--t3);
  letter-spacing: .03em; margin-top: 10px; line-height: 1.55;
}
.form-privacy { display: flex; align-items: center; gap: 5px; margin-top: 6px; }
.form-privacy svg { flex-shrink: 0; }
.form-success {
  display: none;
  padding: 20px; background: var(--gn-dim);
  border: 1px solid var(--gn-edge); border-radius: var(--r2);
}
.form-success.visible { display: block; }
.form-success-icon {
  font-family: 'Sora', system-ui, sans-serif;
  font-size: 10px; color: var(--gn);
  letter-spacing: .1em; text-transform: uppercase;
  margin-bottom: 8px;
  display: flex; align-items: center; gap: 6px;
}
.form-success-icon::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--gn); flex-shrink: 0; }
.form-success h3 { font-size: 15px; font-weight: 600; color: var(--t0); margin-bottom: 6px; }
.form-success p { font-size: 13px; color: var(--t1); line-height: 1.6; }

/* ─── UNKNOWNS (scroll-pinned sequential reveal) ───────────────────── */
.unknowns { background: var(--bg2); position: relative; }
.unknowns-runway { position: relative; height: 600vh; }
.unknowns-stage { position: sticky; top: var(--header-height); height: calc(100vh - var(--header-height)); height: calc(100svh - var(--header-height)); display: flex; align-items: center; justify-content: center; overflow: hidden; }
.unknowns-stage-inner { position: relative; width: min(920px, calc(100% - var(--gutter) * 2)); margin: 0 auto; height: 100%; display: flex; align-items: center; justify-content: center; }
.unknowns-lines { position: relative; width: 100%; min-height: 1em; display: flex; align-items: center; justify-content: center; }
.unknowns-line {
  position: absolute; top: 50%; left: 0; right: 0; margin: 0 auto;
  max-width: 20ch;
  transform: translateY(calc(-50% + 24px));
  font-family: 'Sora', system-ui, sans-serif;
  font-size: clamp(32px, 6vw, 80px); font-weight: 600; letter-spacing: -.03em; line-height: 1.08;
  color: var(--t0); opacity: 0;
  transition: opacity 800ms cubic-bezier(.22,1,.36,1), transform 800ms cubic-bezier(.22,1,.36,1), filter 800ms cubic-bezier(.22,1,.36,1);
  filter: blur(8px); text-align: center; pointer-events: none;
}
.unknowns-line.is-active { opacity: 1; filter: blur(0); transform: translateY(-50%); }
.unknowns-line.is-past { opacity: .08; filter: blur(0); transform: translateY(calc(-50% - 24px)); }
.unknowns-line em { font-style: normal; color: var(--or); font-weight: 600; }
.unknowns-contrast { font-size: clamp(22px, 3.4vw, 44px); font-weight: 400; color: var(--t1); max-width: 32ch; line-height: 1.25; letter-spacing: -.02em; }
.unknowns-final { font-size: clamp(52px, 9vw, 120px); font-weight: 700; letter-spacing: -.04em; color: var(--t0); max-width: none; line-height: .98; }
.unknowns-final em { color: var(--or); font-style: normal; font-weight: 700; }
.unknowns-progress { position: absolute; bottom: clamp(24px, 4vw, 48px); left: 50%; transform: translateX(-50%); display: flex; gap: 10px; }
.unknowns-prog-dot { width: 6px; height: 6px; border-radius: 100px; background: var(--e1); transition: background 320ms ease, transform 320ms ease; }
.unknowns-prog-dot.is-active { background: var(--or); transform: scale(1.4); }
.unknowns-prog-dot.is-past { background: var(--or-edge); }
.unknowns-static { display: none; }
@media (prefers-reduced-motion: reduce) {
  .unknowns-runway { display: none; }
  .unknowns-static { display: block; padding: clamp(64px, 9vw, 110px) var(--gutter); max-width: 720px; margin: 0 auto; }
  .unknowns-static p { font-family: 'Sora', system-ui, sans-serif; font-size: clamp(24px, 3.2vw, 38px); font-weight: 600; color: var(--t0); margin-bottom: clamp(10px, 2vw, 18px); line-height: 1.2; max-width: 36ch; }
  .unknowns-static p:last-child { font-size: clamp(40px, 5vw, 68px); margin-top: clamp(20px, 3vw, 32px); }
  .unknowns-static em { color: var(--or); font-style: normal; }
}

/* ─── SHOWPIECES (Score · Revenue · Gap · Content · Benchmark) ─────
   Inner visuals/copy reuse .dive-img / .dive-copy typography rules;
   layout and sticky behaviour is owned by .proof-story-panel below. */
.proof-example-tag {
  display: block; width: fit-content; margin: 0 auto 18px;
  font-family: 'Sora', system-ui, sans-serif; font-size: 10px; font-weight: 600;
  letter-spacing: .08em; text-transform: uppercase; color: var(--or);
  background: rgba(255,90,31,.10); border: 1px solid var(--or-edge);
  border-radius: 999px; padding: 6px 14px;
}
.dive-img {
  background: var(--bg2); border: 1px solid var(--e1); border-radius: var(--r3);
  padding: clamp(24px,3vw,36px); position: relative; overflow: hidden;
}
.dive-img::before {
  content: ""; position: absolute; inset: 0;
  background: radial-gradient(60% 50% at 100% 0%, rgba(255,90,31,.10) 0%, rgba(255,90,31,0) 70%);
  pointer-events: none;
}
.dive-img > * { position: relative; z-index: 1; }
.dive-copy h2 { margin-bottom: 16px; max-width: 18ch; }
.dive-copy .tagline { font-size: clamp(16px,1.4vw,18.5px); color: var(--t1); line-height: 1.4; margin-bottom: 18px; max-width: 32ch; font-weight: 500; }
.dive-copy p { font-size: 15.5px; line-height: 1.7; margin-bottom: 12px; color: var(--t1); font-weight: 300; max-width: 50ch; }
.dive-copy ul { margin-top: 18px; display: grid; gap: 9px; }
.dive-copy ul li { display: grid; grid-template-columns: 20px 1fr; gap: 9px; font-size: 14px; color: var(--t1); align-items: start; }
.dive-copy ul li svg { color: var(--or); margin-top: 3px; }

/* score */
.sp-score { display: grid; gap: 14px; }
.sp-num { display: flex; align-items: baseline; gap: 8px; font-variant-numeric: tabular-nums; }
.sp-num .v { font-size: clamp(64px,8vw,104px); font-weight: 700; letter-spacing: -.04em; line-height: .95; color: var(--or); }
.sp-num .of { font-size: clamp(18px,2vw,22px); color: var(--t2); font-weight: 500; }
.sp-band { font-size: 11px; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--or1); padding-top: 12px; border-top: 1px solid var(--e0); }
.sp-scale { margin-top: 4px; display: grid; grid-template-columns: 1fr 1fr 1.4fr 1fr 1fr; gap: 3px; }
.sp-scale-seg { height: 8px; background: var(--bg3); border: 1px solid var(--e0); border-radius: 2px; }
.sp-scale-seg.active { background: var(--or); border-color: var(--or); }
.sp-scale-leg { display: grid; grid-template-columns: 1fr 1fr 1.4fr 1fr 1fr; gap: 3px; margin-top: 4px; }
.sp-scale-leg-item { font-size: 9px; letter-spacing: .06em; text-transform: uppercase; color: var(--t3); text-align: center; line-height: 1.35; padding: 2px; }
.sp-scale-leg-item.active { color: var(--or1); font-weight: 600; }
.sp-reading { margin-top: 14px; padding: 13px 15px; background: var(--bg3); border: 1px solid var(--e0); border-radius: var(--r2); font-size: 14px; font-style: italic; color: var(--t1); line-height: 1.5; }
.sp-reading::before { content: "\201C\00a0"; color: var(--or); font-weight: 600; font-style: normal; }
.sp-reading::after { content: "\00a0\201D"; color: var(--or); font-weight: 600; font-style: normal; }

/* revenue */
.sp-revenue { display: grid; gap: 14px; }
.sp-rev-num { font-size: clamp(42px,5.5vw,68px); font-weight: 700; letter-spacing: -.03em; line-height: 1; color: var(--or); font-variant-numeric: tabular-nums; }
.sp-rev-num .per { font-size: .34em; color: var(--t2); font-weight: 500; margin-left: 6px; }
.sp-rev-annual { font-size: 11px; letter-spacing: .08em; color: var(--or1); text-transform: uppercase; font-weight: 600; padding-top: 12px; border-top: 1px solid var(--e0); }
.sp-rev-breakdown { display: grid; gap: 8px; margin-top: 4px; }
.sp-rev-row { display: grid; grid-template-columns: 1fr auto; gap: 12px; padding: 10px 13px; background: var(--bg3); border: 1px solid var(--e0); border-radius: var(--r2); align-items: center; }
.sp-rev-row .k { font-size: 12.5px; color: var(--t1); line-height: 1.4; }
.sp-rev-row .v { font-size: 13px; font-weight: 600; color: var(--t0); white-space: nowrap; }

/* recommendation gap */
.sp-gap { display: grid; gap: 11px; }
.sp-gap-row { display: grid; grid-template-columns: 1fr auto; align-items: center; gap: 12px; padding: 9px 0; border-bottom: 1px dashed var(--e0); }
.sp-gap-row:last-of-type { border-bottom: 0; }
.sp-gap-row .n { font-size: 13px; color: var(--t1); font-weight: 500; }
.sp-gap-row .n.you { color: var(--or1); font-weight: 600; font-size: 15px; }
.sp-gap-row .vs { display: flex; align-items: center; gap: 11px; }
.sp-gap-row .vs .b { width: 110px; height: 6px; background: var(--bg4); border-radius: 100px; overflow: hidden; }
.sp-gap-row .vs .b > i { display: block; height: 100%; background: var(--t3); }
.sp-gap-row .vs .b > i.you { background: var(--or); }
.sp-gap-row .vs .b > i.acc { background: var(--or1); }
.sp-gap-row .vs .v { font-size: 13px; font-weight: 600; color: var(--t0); min-width: 38px; text-align: right; }
.sp-gap-row.gap { padding-top: 12px; }
.sp-gap-row.gap .vs .v { color: var(--or1); font-size: 16px; }

/* better. content */
.sp-content { display: grid; gap: 16px; }
.sp-content-asset { background: var(--bg3); border: 1px solid var(--e0); border-radius: var(--r2); padding: clamp(18px,2.4vw,26px); }
.sp-content-chrome { display: flex; align-items: center; justify-content: space-between; gap: 10px; margin-bottom: 16px; padding-bottom: 14px; border-bottom: 1px solid var(--e0); flex-wrap: wrap; }
.sp-content-tag { font-size: 10px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--or); }
.sp-content-url { font-size: 10.5px; color: var(--t3); }
.sp-content-headline { font-size: clamp(19px,2.4vw,26px); font-weight: 700; letter-spacing: -.02em; line-height: 1.28; color: var(--t0); }
.sp-content-headline em { color: var(--or); font-style: normal; }
.sp-content-meta { font-size: 12px; color: var(--t2); margin-top: 14px; line-height: 1.5; }
.sp-content-chips { display: flex; gap: 8px; flex-wrap: wrap; }
.sp-content-chip { font-size: 10.5px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; padding: 6px 13px; border-radius: 100px; border: 1px solid var(--e1); color: var(--t1); }
.sp-content-chip.owned { border-color: rgba(143,191,135,.35); color: #8fbf87; }
.sp-content-chip.social { border-color: rgba(123,168,217,.35); color: #7ba8d9; }
.sp-content-chip.earned { border-color: rgba(201,156,224,.35); color: #c99ce0; }

/* close the gap */
.sp-close { display: grid; gap: 20px; }
.sp-close-row { display: grid; grid-template-columns: 1fr auto 1fr; gap: 12px; align-items: stretch; }
.sp-close-now, .sp-close-target { text-align: center; padding: 16px 14px; border: 1px solid var(--e0); border-radius: var(--r2); background: var(--bg3); display: flex; flex-direction: column; justify-content: center; }
.sp-close-target { border-color: var(--or-edge); background: linear-gradient(180deg, rgba(255,90,31,.08), rgba(255,90,31,.02)); }
.sp-close-lab { font-size: 9.5px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--t3); margin-bottom: 8px; }
.sp-close-target .sp-close-lab { color: var(--or1); }
.sp-close-val { font-size: clamp(32px,4vw,44px); font-weight: 700; letter-spacing: -.03em; color: var(--t0); line-height: 1; }
.sp-close-target .sp-close-val { color: var(--or1); }
.sp-close-band { font-size: 10px; letter-spacing: .04em; color: var(--t1); margin-top: 6px; }
.sp-close-arrow { font-size: 20px; color: var(--or); display: flex; align-items: center; justify-content: center; padding: 0 2px; }
.sp-close-bar { padding: 16px 14px 10px; background: var(--bg3); border: 1px solid var(--e0); border-radius: var(--r2); }
.sp-close-track { position: relative; height: 16px; }
.sp-close-track::before { content: ""; position: absolute; left: 0; right: 0; top: 50%; height: 4px; background: var(--bg4); border-radius: 100px; transform: translateY(-50%); }
.sp-close-fill { position: absolute; top: 50%; height: 4px; background: linear-gradient(90deg, var(--or), var(--or1)); border-radius: 100px; transform: translateY(-50%); left: var(--from); width: calc(var(--to) - var(--from)); }
.sp-close-now-dot, .sp-close-target-dot { position: absolute; top: 50%; width: 12px; height: 12px; border-radius: 100px; transform: translate(-50%,-50%); z-index: 1; }
.sp-close-now-dot { background: var(--t0); border: 2px solid var(--bg3); }
.sp-close-target-dot { background: var(--or); border: 2px solid var(--bg3); box-shadow: 0 0 0 2px var(--or-dim); }
.sp-close-scale { display: flex; justify-content: space-between; margin-top: 6px; font-size: 9px; color: var(--t3); letter-spacing: .04em; }
.sp-close-moves { display: grid; gap: 8px; }
.sp-close-moves-lab { font-size: 9.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--t3); }
.sp-close-moves-list { display: flex; gap: 7px; flex-wrap: wrap; }
.sp-close-move { font-size: 11px; font-weight: 600; letter-spacing: .02em; color: var(--or1); background: var(--bg4); border: 1px solid var(--e0); border-radius: 100px; padding: 5px 11px; }

/* ─── PROOF STORY: ONE STICKY SCROLL-PINNED PRODUCT SEQUENCE ───────
   Score → Revenue → Gap → Content → Benchmark share one sticky
   canvas; only .is-active/.is-past classes change on scroll. */
.proof-story {
  position: relative;
  background: var(--bg);
  border-top: 1px solid var(--e0);
  border-bottom: 1px solid var(--e0);
  padding-top: clamp(36px, 4.5vw, 56px);
}
.proof-story-intro { max-width: 640px; margin: 0 auto clamp(24px, 3vw, 36px); text-align: center; }
.proof-story-intro h2 { margin: 10px 0 14px; max-width: 24ch; margin-left: auto; margin-right: auto; }
.proof-story-runway { position: relative; height: 500vh; height: 500svh; }
.proof-story-stage {
  position: sticky;
  top: var(--header-height);
  height: calc(100vh - var(--header-height));
  height: calc(100svh - var(--header-height));
  overflow: hidden;
  display: grid;
  align-items: start;
  padding-top: clamp(16px, 3vw, 32px);
}
.proof-story-panels {
  position: relative;
  width: min(calc(100% - var(--gutter) * 2), 1180px);
  height: min(78svh, 78vh, 720px);
  margin: 0 auto;
}
.proof-story-panel {
  position: absolute; inset: 0;
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(280px, .85fr);
  gap: clamp(28px, 4vw, 64px);
  align-items: center;
  opacity: 0;
  transform: translateY(24px);
  pointer-events: none;
  transition: opacity 420ms ease, transform 420ms ease;
}
.proof-story-panel.is-active { opacity: 1; transform: translateY(0); pointer-events: auto; }
.proof-story-panel.is-past { opacity: 0; transform: translateY(-24px); }
.proof-story-visual.dive-img { min-width: 0; max-height: 100%; overflow: auto; }
.proof-story-copy.dive-copy { min-width: 0; align-self: center; }
@media (max-width: 760px) {
  .proof-story-stage { padding: clamp(16px, 4vw, 22px) clamp(18px, 5vw, 24px); }
  .proof-story-panels { width: 100%; height: 100%; }
  .proof-story-panel {
    grid-template-columns: 1fr;
    grid-template-rows: minmax(0, 44%) minmax(0, 56%);
    gap: clamp(14px, 4vw, 20px);
    padding-top: 38px; padding-bottom: 22px;
  }
  .proof-story-visual.dive-img { min-height: 0; padding: clamp(16px, 4vw, 22px); }
  .proof-story-copy.dive-copy { min-height: 0; overflow: auto; }
}
@media (max-height: 680px) and (orientation: landscape) {
  .proof-story-runway { height: auto; }
  .proof-story-stage { position: static; height: auto; padding: 44px var(--gutter); }
  .proof-story-panels { position: static; height: auto; width: 100%; display: grid; gap: 56px; }
  .proof-story-panel { position: static; opacity: 1; transform: none; pointer-events: auto; }
}
@media (prefers-reduced-motion: reduce) {
  .proof-story-runway { height: auto; }
  .proof-story-stage { position: static; height: auto; padding: 44px var(--gutter); }
  .proof-story-panels { position: static; height: auto; width: 100%; display: grid; gap: 56px; }
  .proof-story-panel { position: static; opacity: 1 !important; transform: none !important; pointer-events: auto; }
}

/* ─── SCALE STRIP (used inside the Better. Recommended subscription card) ── */
.scale-cell {
  padding: 0 clamp(10px,2vw,20px);
}
.scale-num {
  font-family: 'Sora', system-ui, sans-serif; font-size: clamp(26px,3.4vw,38px); font-weight: 700;
  letter-spacing: -.03em; color: var(--or); line-height: 1; font-variant-numeric: tabular-nums;
}
.scale-lab {
  font-size: 11.5px; color: var(--t2); letter-spacing: .01em; margin-top: 8px; line-height: 1.35;
}
@media (min-width: 640px) {
  .scale-cell { border-left: 1px solid var(--e0); }
  .scale-cell:first-child { border-left: 0; }
}

/* ─── DASHBOARD + MOBILE (lightweight delivery proof) ───────────── */
.proof-lite-devices { display: flex; flex-direction: column; align-items: center; gap: 24px; max-width: 820px; margin: 0 auto; }
/* Reused inside the sticky story's Live Dashboard stage — narrower column,
   so keep the devices stacked instead of switching to a side-by-side row. */
.proof-story-visual .proof-lite-devices { max-width: 380px; gap: 16px; }
.proof-story-visual .proof-lite-phone { width: 120px; }
@media (max-width: 760px) {
  .proof-story-visual .proof-lite-phone { display: none; }
}
.proof-lite-laptop { width: 100%; max-width: 560px; background: var(--bg3); border: 1px solid var(--e1); border-radius: var(--r3); overflow: hidden; box-shadow: 0 30px 80px rgba(0,0,0,.4); }
.proof-lite-chrome { height: 28px; display: flex; align-items: center; gap: 8px; padding: 0 12px; background: var(--bg4); border-bottom: 1px solid var(--e0); }
.proof-lite-dots { display: flex; gap: 4px; }
.proof-lite-dots span { width: 6px; height: 6px; border-radius: 50%; background: var(--e2); }
.proof-lite-url { font-size: 9.5px; color: var(--t3); margin-left: 4px; }
.proof-lite-body { padding: clamp(24px,4vw,40px); text-align: center; }
.proof-lite-score { font-size: clamp(40px,6vw,64px); font-weight: 700; color: var(--or); letter-spacing: -.03em; line-height: 1; font-variant-numeric: tabular-nums; }
.proof-lite-score small { font-size: .4em; color: var(--t2); font-weight: 500; margin-left: 4px; }
.proof-lite-band { font-size: 11px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--or1); margin-top: 10px; }
.proof-lite-stats { display: flex; justify-content: center; gap: 20px; margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--e0); }
.pl-stat { display: flex; flex-direction: column; align-items: center; gap: 3px; }
.pl-stat-val { font-size: 15px; font-weight: 700; color: var(--t0); letter-spacing: -.01em; font-variant-numeric: tabular-nums; }
.pl-stat-lab { font-size: 9px; font-weight: 500; letter-spacing: .08em; text-transform: uppercase; color: var(--t3); }
.proof-lite-phone { width: 180px; background: var(--bg3); border: 1px solid var(--e1); border-radius: 20px; padding: 8px; box-shadow: 0 20px 50px rgba(0,0,0,.35); }
.proof-lite-phone-notch { width: 36px; height: 4px; background: var(--bg5); border-radius: 3px; margin: 0 auto 8px; }
.proof-lite-phone-screen { background: var(--bg4); border-radius: 12px; padding: 20px 12px; text-align: center; }
.proof-lite-phone-screen .proof-lite-score { font-size: 30px; }
.proof-lite-phone-screen .proof-lite-band { font-size: 8.5px; margin-top: 6px; }
@media (min-width: 640px) {
  .proof-lite-devices { flex-direction: row; align-items: flex-end; justify-content: center; gap: 36px; }
  .proof-story-visual .proof-lite-devices { flex-direction: column; align-items: center; }
}

/* ─── FROM SHIPPED SNAPSHOTS (evidence carousel) ─────────────────── */
.evidence-proof { background: var(--bg2); text-align: center; padding-top: clamp(36px,4.5vw,54px); padding-bottom: clamp(36px,4.5vw,54px); }
.evidence-ey { text-align: center; display: block; opacity: 0; transition: opacity 400ms ease; }
.evidence-ey.is-active { opacity: 1; }

.evidence-carousel { max-width: 720px; margin: clamp(16px,2vw,22px) auto 0; }
.evidence-slides { position: relative; min-height: clamp(220px, 30vw, 260px); }
.evidence-slide {
  position: absolute; inset: 0;
  display: flex; flex-direction: column; justify-content: center;
  opacity: 0; pointer-events: none;
  transition: opacity 480ms ease;
}
.evidence-slide.is-active { opacity: 1; pointer-events: auto; }
.evidence-slide-thesis {
  font-family: 'Sora', system-ui, sans-serif; font-weight: 600;
  font-size: clamp(23px, 2.8vw, 32px); line-height: 1.2; letter-spacing: -.01em;
  color: var(--t0); max-width: 680px; margin: 0 auto 14px;
}
.evidence-slide-thesis-sub { font-size: 15px; color: var(--t2); max-width: 560px; margin: 0 auto; line-height: 1.6; }
.evidence-slide-heading {
  font-family: 'Sora', system-ui, sans-serif; font-size: clamp(19px,2.2vw,23px); font-weight: 600;
  letter-spacing: -.01em; color: var(--t0); margin-bottom: 10px;
}
.evidence-slide-body { font-size: 15px; color: var(--t1); line-height: 1.65; font-weight: 300; max-width: 560px; margin: 0 auto 14px; }
.evidence-slide-footer { font-family: 'Sora', system-ui, sans-serif; font-size: 11px; color: var(--t3); letter-spacing: .04em; }

.evidence-dots { display: flex; justify-content: center; gap: 8px; margin-top: clamp(20px,2.6vw,28px); }
.evidence-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--e2); border: none; padding: 0; cursor: pointer; transition: background .2s, transform .2s; }
.evidence-dot.is-active { background: var(--or); transform: scale(1.3); }
.evidence-dot:hover { background: var(--e2); filter: brightness(1.5); }
@media (prefers-reduced-motion: reduce) {
  .evidence-slide { transition: none; }
  .evidence-ey { transition: none; }
}

.recommended-section { padding-top: clamp(24px, 3vw, 36px); padding-bottom: clamp(44px, 5.5vw, 64px); }

/* ─── SINGLE PRODUCT CTA ────────────────────────────────────────── */
.product-card {
  background: var(--bg2); border: 1px solid var(--e1); border-radius: var(--r3);
  position: relative; overflow: hidden;
}
.product-card::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: var(--or); z-index: 1; }
.product-scale {
  padding: clamp(16px,2vw,22px) clamp(24px,4vw,44px);
  background: var(--bg3); border-bottom: 1px solid var(--e0);
  text-align: center;
}
.product-scale-label {
  font-family: 'Sora', system-ui, sans-serif; font-size: 10px; font-weight: 600;
  letter-spacing: .1em; text-transform: uppercase; color: var(--t3);
  margin-bottom: clamp(14px,1.8vw,20px);
}
.product-scale-row { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(16px,2vw,10px) 0; }
@media (min-width: 640px) {
  .product-scale-row { grid-template-columns: repeat(4, 1fr); }
}
.product-grid { display: grid; grid-template-columns: 1fr; }
.product-main { padding: 28px clamp(24px, 4vw, 44px); }
.product-name { font-family: 'Sora', system-ui, sans-serif; font-size: 20px; font-weight: 600; letter-spacing: -.02em; color: var(--t0); margin-bottom: 14px; }
.product-desc { font-size: 15px; color: var(--t1); line-height: 1.7; margin-bottom: 22px; }
.product-includes { display: grid; grid-template-columns: 1fr; gap: 10px; }
.product-includes li {
  font-size: 13.5px; color: var(--t1); padding-left: 18px; position: relative; line-height: 1.5;
}
.product-includes li::before { content: '•'; position: absolute; left: 0; color: var(--or); font-size: 11px; }
.product-pricing {
  background: var(--bg3); border-top: 1px solid var(--e0);
  padding: 26px clamp(24px, 4vw, 44px);
  display: flex; flex-direction: column; align-items: center; text-align: center; justify-content: center; gap: 10px;
}
.product-price { font-family: 'Sora', system-ui, sans-serif; font-size: clamp(30px, 4vw, 38px); font-weight: 700; color: var(--or); letter-spacing: -.04em; }
.product-price small { font-family: 'Sora', system-ui, sans-serif; font-size: 12px; color: var(--t2); font-weight: 500; letter-spacing: 0; margin-left: 4px; }
.product-founding { font-family: 'Sora', system-ui, sans-serif; font-size: 10px; font-weight: 500; letter-spacing: .1em; text-transform: uppercase; color: var(--or); }
.product-btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  width: 100%;
  font-family: 'Sora', system-ui, sans-serif; font-size: 12px; font-weight: 600;
  letter-spacing: .06em; text-transform: uppercase;
  background: var(--or); color: #fff;
  padding: 15px 24px; border-radius: var(--r);
  transition: background .14s;
  margin-top: 6px;
}
.product-btn:hover { background: var(--or1); }
.product-cancel { font-family: 'Sora', system-ui, sans-serif; font-size: 11px; color: var(--t3); line-height: 1.5; }
@media (min-width: 760px) {
  .product-grid { grid-template-columns: 1.6fr 1fr; }
  .product-pricing { border-top: 0; border-left: 1px solid var(--e0); }
}
.closing-cta-line { text-align: center; font-size: 13.5px; color: var(--t2); margin-top: 20px; }
.closing-cta-line a { color: var(--or); text-decoration: underline; text-underline-offset: 3px; }
.closing-cta-line a:hover { color: var(--or1); }

/* ─── FOOTER ────────────────────────────────────────────────────── */
.footer { border-top: 1px solid var(--e0); padding: 34px 0 0; background: var(--bg2); }
.footer-i { display: grid; grid-template-columns: 1fr; gap: 32px; align-items: start; padding-bottom: 36px; }
.footer-brand { display: flex; flex-direction: column; gap: 10px; }
.footer-tagline { font-family: 'Sora', system-ui, sans-serif; font-size: 10px; color: var(--t3); letter-spacing: .07em; text-transform: uppercase; max-width: 30ch; }
.footer-col { display: flex; flex-direction: column; gap: 10px; align-items: flex-start; }
.footer-col-h {
  font-family: 'Sora', system-ui, sans-serif; font-size: 9.5px; font-weight: 600;
  letter-spacing: .1em; text-transform: uppercase; color: var(--t3); margin-bottom: 2px;
}
.footer-col a { font-family: 'Sora', system-ui, sans-serif; font-size: 12px; color: var(--t1); letter-spacing: .01em; transition: color .12s; }
.footer-col a:hover { color: var(--or); }
.footer-bottom {
  display: flex; flex-direction: column; gap: 12px;
  padding: 18px 0; border-top: 1px solid var(--e0);
}
.footer-copyright { font-family: 'Sora', system-ui, sans-serif; font-size: 11px; color: var(--t3); letter-spacing: .02em; }
.footer-bottom-links { display: flex; flex-wrap: wrap; gap: 18px; }
.footer-bottom-links a { font-family: 'Sora', system-ui, sans-serif; font-size: 11px; color: var(--t2); letter-spacing: .02em; transition: color .12s; }
.footer-bottom-links a:hover { color: var(--or); }
.footer-legal {
  font-family: 'Sora', system-ui, sans-serif; font-size: 9px; color: var(--t3);
  line-height: 1.8; letter-spacing: .02em;
  padding: 16px 0 20px; border-top: 1px solid var(--e0);
}
@media (min-width: 640px) {
  .footer-i { grid-template-columns: 1.3fr repeat(3, 1fr); gap: 24px; }
  .footer-bottom { flex-direction: row; align-items: center; justify-content: space-between; }
}

/* ─── LEGAL / ARTICLE PAGES ─────────────────────────────────────── */
.legal-hero { padding: 48px 0 26px; border-bottom: 1px solid var(--e0); }
.legal-hero .w { max-width: 720px; margin: 0 auto; }
.legal-updated { font-family: 'Sora', system-ui, sans-serif; font-size: 11px; color: var(--t2); letter-spacing: .04em; margin-top: 10px; }
.legal-body { padding: 40px 0 56px; max-width: 720px; margin: 0 auto; }
.legal-body h2 {
  font-size: clamp(20px, 3vw, 24px); letter-spacing: -.02em; margin: 40px 0 12px;
}
.legal-body h2:first-child { margin-top: 0; }
.legal-body p { font-size: 15px; line-height: 1.75; color: var(--t1); font-weight: 300; margin-bottom: 14px; }
.legal-body ul { margin: 0 0 14px; display: flex; flex-direction: column; gap: 8px; }
.legal-body ul li { font-size: 15px; line-height: 1.7; color: var(--t1); font-weight: 300; padding-left: 18px; position: relative; }
.legal-body ul li::before { content: '•'; position: absolute; left: 0; color: var(--or); }
.legal-body a { color: var(--or); text-decoration: underline; text-underline-offset: 3px; }

/* ─── ABOUT PAGE ────────────────────────────────────────────────── */
.about-lead { font-size: clamp(16px, 2vw, 18px); color: var(--t1); line-height: 1.75; max-width: 680px; margin: 0 auto; font-weight: 300; }
.about-lead + .about-lead { margin-top: 14px; }

.method-accordion { display: flex; flex-direction: column; gap: 10px; margin: 32px 0; }
.method-accordion-item {
  background: var(--bg2); border: 1px solid var(--e1); border-radius: var(--r3);
  overflow: hidden;
}
.method-accordion-item summary {
  list-style: none; cursor: pointer;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 18px 22px;
  transition: background .15s;
}
.method-accordion-item summary:hover { background: var(--bg3); }
.method-accordion-item summary::-webkit-details-marker { display: none; }
.method-accordion-item summary::marker { content: ""; }
.method-accordion-name { font-family: 'Sora', system-ui, sans-serif; font-size: 18px; font-weight: 600; color: var(--t0); letter-spacing: -.02em; }
.method-accordion-icon {
  width: 24px; height: 24px; min-width: 24px; border: 1px solid var(--e2); border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 15px; color: var(--t2); line-height: 1;
  transition: transform .25s ease, border-color .25s ease, color .25s ease;
}
.method-accordion-item[open] .method-accordion-icon { transform: rotate(45deg); border-color: var(--or); color: var(--or); }
.method-accordion-body { padding: 0 22px 22px; display: flex; flex-direction: column; gap: 10px; }
.method-accordion-body p { font-size: 14px; color: var(--t1); line-height: 1.6; font-weight: 300; margin: 0; }

.about-cta { padding: 52px 0; background: var(--bg2); text-align: center; }
.about-cta h2 { margin-bottom: 12px; }
.about-cta p { max-width: 520px; margin: 0 auto 28px; font-size: 15px; color: var(--t1); line-height: 1.7; font-weight: 300; }
.about-cta-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 20px; }
.about-cta-btn {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: 'Sora', system-ui, sans-serif; font-size: 12px; font-weight: 600;
  letter-spacing: .06em; text-transform: uppercase;
  background: var(--or); color: #fff; padding: 15px 24px; border-radius: var(--r);
  transition: background .14s;
}
.about-cta-btn:hover { background: var(--or1); }

/* ─── TABLET: ≥640px ────────────────────────────────────────────── */
@media (min-width: 640px) {
  :root { --gutter: 28px; }
  section.blk { padding: 80px 0; }
  .hero { padding: 66px 0 34px; }
  .about-cta { padding: 64px 0; }
}

/* ─── DESKTOP: ≥1024px ──────────────────────────────────────────── */
@media (min-width: 1024px) {
  :root { --gutter: 40px; }
  h1 { font-size: clamp(44px, 4.4vw, 62px); }
  h2 { font-size: clamp(28px, 2.8vw, 42px); }
  section.blk { padding: 96px 0; }
  .hero { padding: 84px 0 40px; }
}